Based in Minneapolis, USA, TrustedChoice.com is a brand that highlights the strengths of independent insurance agents. They needed to find a new digital platform enabling easy maintenance of content and where they could provide visitors with clear contact forms and necessary information.
- Insurance marketing
- Minneapolis, MN, USA
- 10-50 employees
- Cooperation with 20,000 independent insurance agencies
No rocket science, content management with ease
TrustedChoice.com uses a modular content approach, which enables them to edit small pieces of content separately. Within taxonomy, they are able to group content based on thematic characteristics (e.g. state of origin), and content type snippets for SEO metadata and codes of insurance. Built-in discussion tools, as well as the possibility to integrate guidelines for content authors, made Kentico Cloud's flexible workflow features interactive and clear.
- Spring Boot for web application level utilizing Java SDK
- Redis for caching; in combination with webhooks
- Thymeleaf - Java template engine
- Amazon hosting
Forget silos, collaboration is the key
Their previous CMS platform was Adobe Experience Manager. But this had become too expensive to continue with as the aged tech stack required much development time on even the simplest of features and constant ongoing maintenance to keep the systems running.
With Kentico Cloud, not only was the job done quickly, but it also helped reduce costs.
The Development, UX, and content teams can now focus on their own area and needs, without splitting their responsibilities.
10 times more efficient = results in weeks instead of months
In comparison to Adobe Experience Manager, the overall process of preparation, development, and content creation was ten times more efficient with Kentico Cloud. And the same was true in terms of website upgrades, creating templates, and implementing new features.
As Adam said: "We were able to add features that would take months with Adobe Experience Manager in a couple of weeks with Kentico Cloud." That's great from a development perspective, but also from a business one.
React to market changes faster than your competitors
If you want to make a change to your website functionality, or want to react to changes in the market, it's really important that your platform is designed to allow you to do that. Having Kentico Cloud as a platform makes all the difference.
TrustedChoice.com is now ready to invest saved time and money into new projects and communicate with their clients more effectively.