Based in Minneapolis, USA, TrustedChoice.com is a brand that is designed to highlight the strengths of independent insurance agents. They needed to find a new digital platform enabling easy maintenance of a content and providing visitors with clear contact forms and necessary information.
- Insurance marketing
- Minneapolis, MN, USA
- 10-50 employees
- A cooperation with 20,000 independent insurance agencies
No rocket science, content management with ease
In addition to other functionalities, TrustedChoice.com appraise Kentico Cloud flexible workflow process containing a built-in discussion tool, or ability to integrate guidelines for content authors.
TrustedChoice.com heavily use modular content approach, which enables them to edit small pieces of content separately. Within taxonomy, they are able to group a content based on thematic characteristics (e.g. state of origin), and content type snippets for SEO metadata and codes of insurance.
- Spring Boot for web application level utilizing Java SDK
- Redis for caching; in combination with webhooks
- Thymeleaf - Java template engine
- Amazon hosting
Forget silos, collaboration is the key
Their previous CMS platform was Adobe Experience Manager and was too expensive to continue with due to the aged tech stack requiring more development time in even the simplest of features and constant time spent with ongoing maintenance efforts to keep the systems running.
With Kentico Cloud was all done quickly in the name of reduction costs.
The Development team, UX, as well as content managers, can focus only on their area and needs, without splitting their responsibilities.
10 times more effective = results in weeks instead of months
In comparison to Adobe Experience Manager, the overall process of preparation, development and content creation took ten times less. And the same applies in terms of website upgrade as creating templates and implementing new features are ten times more efficient.
As Adam said: "We were able to add features that would take months with Adobe Experience Manager in a couple of weeks with Kentico Cloud.". That's from the perspective of development but also from a perspective of business.
React to market changes faster than your competitors
If they want to make a change, e.g. to react to the market or change some functionality it's really important for them that the platform is built in the way that allows them to do that. Kentico Cloud as the platform affects everything.
At TrustedChoice.com are now ready to invest saved time and money on new projects and communicate with their clients more effectively.