Case Study

Implemented by

April 2018

Based in Minneapolis, USA,  is a brand that is designed to highlight the strengths of independent insurance agents. They needed to find a new digital platform enabling easy maintenance of a content and providing visitors with clear contact forms and necessary information.  


  • Insurance marketing
  • Minneapolis, MN, USA
  • 10-50 employees
  • A cooperation with 20,000 independent insurance agencies
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10 times faster
project delivery & accelerated development

No rocket science, content management with ease 

In addition to other functionalities, appraise Kentico Cloud flexible workflow process containing a built-in discussion tool, or ability to integrate guidelines for content authors. heavily use modular content approach, which enables them to edit small pieces of content separately. Within taxonomy, they are able to group a content based on thematic characteristics (e.g. state of origin), and content type snippets for SEO metadata and codes of insurance.

Technology stack 

  • Spring Boot for web application level utilizing Java SDK
  • Redis for caching; in combination with webhooks 
  • Thymeleaf - Java template engine 
  • Angular
  • Amazon hosting 

Forget silos, collaboration is the key

Their previous CMS platform was Adobe Experience Manager and was too expensive to continue with due to the aged tech stack requiring more development time in even the simplest of features and constant time spent with ongoing maintenance efforts to keep the systems running.  

With Kentico Cloud was all done quickly in the name of reduction costs.

The Development team, UX, as well as content managers, can focus only on their area and needs, without splitting their responsibilities.

10 times more effective = results in weeks instead of months

In comparison to Adobe Experience Manager, the overall process of preparation, development and content creation took ten times less. And the same applies in terms of website upgrade as creating templates and implementing new features are ten times more efficient

As Adam said: "We were able to add features that would take months with Adobe Experience Manager in a couple of weeks with Kentico Cloud.". That's from the perspective of development but also from a perspective of business.

React to market changes faster than your competitors

If they want to make a change, e.g. to react to the market or change some functionality it's really important for them that the platform is built in the way that allows them to do that. Kentico Cloud as the platform affects everything.

At are now ready to invest saved time and money on new projects and communicate with their clients more effectively.