Case Study

McDonald, Slater & Lay

Implemented by Luminary (formerly Get Started)

June 2017

McDonald, Slater & Lay wanted to rebuild their website, as it was well overdue for a redesign. The law firm turned to the Get Started digital agency to provide a modern, responsive, and content-managed solution on a small-business budget.


McDonald, Slater & Lay

  • Law practice
  • B2B and B2C
  • 10+ employees
  • Mentone, VIC, Australia
McDonald, Slater & Lay Home Page Screenshot
increase in page views
increase in pages per session

Rebuilding and Redesigning the Old Website

The client required multi-user content management, review workflows, and the potential for basic contact segmentation and personalization. Get Started knew that this matched the feature set of Kentico Cloud headless CMS perfectly. The team also leveraged the functionality of modular content, the asset library, and form tracking.

The Get Started developer made use of the Kentico Cloud boilerplate and built the website in the ASP.NET MVC framework using C# for page rendering. For the front end, the team used HTML and CSS, as well as Babel, React, and Node.js.


Content Management Done Easy with Headless CMS

With Kentico Cloud, the client is now able to update content quickly and easily in Content Inventory and publish the changes with a click. They no longer have to send Word documents to the digital agency and wait till these are converted to suitable chunks of HTML for pasting into the source view of an HTML block.

All in all, it took three months to rebuild the McDonald, Slater & Lay website. The new site is fully responsive and provides a great mobile experience. After launch, the site reached a 40% increase in page views and the number of page views per session increased by 20%.