An Innovative Website for an Established Digital Agency

< 2 months
to implement
content types
Tami Iseli

Kentico Cloud has saved us a significant amount of time by allowing us to create elements like calls to action that we can reuse right across the site without having to recreate them each time. The simplicity of the system also means that it's very quick to learn. While we were building our new site we had two student interns with very limited CMS experience help out with content entry. A 20 minute briefing was all that was required to get them up to speed and starting to enter content.

—Tami Iseli, Content Strategist, Luminary

Digital agency Luminary wanted to try something different with a content management system that could support the rebranding of their business. They wanted to use the latest tools and technologies in the market, and leverage a SaaS solution with longevity. 

The Challenge

The decision-making process for choosing a content management system was in the hands of the whole team. The CTO, content strategist, designers, and developers needed to shortlist an option that would accommodate everyone's requirements. Everyone especially wanted a content management system that would deliver a new website very quickly as the rebranding project had a strict timeline.


The Solution

When it came to starting their project, Luminary soon discovered that the whole team had changed its approach to content creation since launching their previous website. Out of all the solutions they assessed, they determined that Kentico Cloud was best placed to support their growing content collaboration and development needs. 

Better Collaboration Across Teams

Soon after selecting Kentico Cloud as their new content management system, Luminary started to plan and create 34 content types to support their new branding strategy and content workflows. They identified how their content types related to each other, defined their length, and assessed whether to use plain or rich text. Thanks to the modular content approach Kentico Cloud offers, is was very quick and easy for non-technical users to create bespoke pages.

Not only did it free up time for developers, their in-house team even started to enjoy writing their own blog posts, and embraced the flexibility Kentico Cloud brought to web development. They found it easy to design pages, including; inserting code for content snippets that serve as metadata, adjusting page settings, and implementing anchors, colors and design themes. 

Integrations for Faster Project Delivery

A design that would have taken days, now takes a day thanks to Kentico Cloud's features and integration capabilities. Luminary connected their project with many different third-party integrations, including:

  • CloudFlare and their Edge Workers for network optimisation and delivery
  • Recombee for machine-learning based content recommendations
  • Campaign Monitor for email marketing and automation
  • Formstack for forms and gated content
  • Zapier for integration with internal tools
  • Algolia site search
Technology Stack
CloudFlare, React
Use Case
Rich Content, SaaS Preference
Digital agencies