Case Study

Institute of Sound and Music Berlin

Implemented by Squareball Digital

November 2017

ISM Berlin sought a fresh, modern online presence with full mobile support to replace the existing site in order to best communicate the objectives, goals, and events associated with this new organization founded in Berlin.


Institute of Sound and Music Berlin

  • Culture
  • Non-profit organization
  • 7 Admin Board members, 13 Advisor Board members
  • Berlin, Germany
ISM Berlin screenshot
increase in visitors
increase in mobile traffic
increase in session duration

Multi-language with ease, Omnichannel ready

ISM Berlin required a content-focused admin system which would be very easy to use and future-proofed for additional channels, such as exhibition display screens, whilst also offering preview and multi-language support.  

Integrations everywhere - Typeform, Stripe or Mailchimp

The Squareball Digital team built the website with the ASP.NET MVC framework using C# for page rendering. For the front end, the team used HTML5 and CSS3. They also integrated with Typeform for web form submissions, Stripe for credit card payments, and Mailchimp for newsletter signups.


Content first mindset

The site serves as the hub for communicating the goals, news, and events of the Institute. A key benefit here was being able to work with the content from the beginning of the project to ensure that the design and build worked with it.

Extensive increase in visitors, sessions, and conversions

Despite the relatively quick design and build cycle, the content-rich result includes news articles, donation CTAs, and Mailchimp signups, which have resulted in a huge increase in visitors, repeat sessions, and conversions