Case Study

Family Business Awards

Implemented by Distinction

June 2017

Distinction identified the website rebuild for the Family Business Awards as the perfect fit for Kentico Cloud. With editors frustrated with the difficulty they experienced attempting to make changes on their old site, Distinction presented the client, Wilson Organisation, with a solution allowing them to add and edit content with ease.


Wilson Organisation

  • Insurance and financial advice
  • B2B and B2C
  • 30+ employees
  • Nottingham, England
Family Business Awards
increase in page views
increase in average session duration
increase in pages per session
reduction in bounce rate
increase in sessions

Rebuilding and Redesigning the Old Website

The Wilson Organisation, the company behind the Family Business Awards, wanted the website to be launched to a strict deadline. This meant that the project timeline had to be fast with multiple people working on the site at the same time.

As this was a content-first website development project, using Kentico Cloud to input content and dynamically retrieve the data worked impressively for all parties. The site itself was developed in the ASP.NET MVC framework using C#, with HTML, CSS, and JavaScript being used on the front end.


Collaborative Process

The use of Kentico Cloud meant that content editors were able to begin their role in the project as soon as the wireframes were signed off, at the same time that back-end developers began their work. This changed the project timeline somewhat and allowed for a strongly collaborative process.

The speed of developing on Kentico Cloud and this working method meant that build time for the project was one week and the site itself launched shortly after. Using a headless CMS also means that the Family Business Awards now have a beautifully designed site, as designers and front-end developers had the ability to be innovative due to the platform-agnostic nature of Kentico Cloud.