A High Performing Website for Europe's Largest Production Company

2 months
to build a multimedia hub
Steve Wright

Functionally, the goal and topic of the site provided us with a perfect opportunity to get to grips with Kentico Cloud. The frequency-modified, content-heavy nature of the site meant that we needed an easy-to-use CMS that was adaptable to major structural changes. As the content was on a timed release for each new character reveal and episode airing, Kentico Cloud was a great help due to the ease of organizing, scheduling, and adding content.

—Steve Wright, Director, Syndicut

Syndicut's client Fremantle Media wanted to create a website acting as a multimedia hub with image-moving content.

The Challenge

Europe's largest production company, Fremantle Media, was looking for a unique and entertaining way for fans to stay informed about American Gods. Digital design agency Syndicut needed to find an appropriate content management system that would support Fremantle, from a performance and content perspective.

American Gods Home Page Screenshot

The Solution

Building the Website as a Multimedia Hub

Kentico Cloud’s modular content functionality was a winner for Fremantle Media. All content on the site, from character bios to behind-the-scenes videos and trailers, is all presented to the user in a ‘card’ format. Each card has its own unique set of visual content in the form of image galleries, looping MP4s, backgrounds, and inline Youtube videos.

Built with Performance in Mind

Having lots of media on a single page and expecting a large number of users to be on mobile devices, special attention had to be placed on performance to ensure the site didn't grind to a halt and worked smoothly on lower-powered devices. To help aid the media-rich site, subtle parallax effects were also used when scrolling between cards. The functional aspect of the site was built using ASP.NET MVC hosted on Amazon EC2 instance for maximum scalability.

Putting Content First

Kentico Cloud allowed the team to take a content-first approach to development. Since content can be uploaded from the start of the project, it was much easier for Syndicut to approach the design and decide how the content would fit in.

Agile Collaboration Made Effective

Kentico Cloud also proved beneficial from an internal standpoint. Internal teams were able to collaborate more effectively, with development and design running concurrently. This more agile approach allowed Syndicut to achieve the given timeline set by Fremantle Media.

Technology Stack
.NET, Amazon AWS, jQuery, Modernizr
Use Case
Omnichannel
Industry
Entertainment, Marketing and Media