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Delivering content 3 weeks ahead of deadline with Draft

3Seed Marketing, Design & Interactive is a leading advertising agency offering a wide range of marketing services—from graphic design to website development. With their last project for a large community college, a lot of content needed to be delivered. It was necessary to find the easiest way to unify the process between a lot of stakeholders from the agency and the client towards delivering content on time.

The Challenge

Work on the LCCC project posed an immense challenge for 3Seed as the (LCCC) community college website had hundreds of pages featuring a lot of content.
They knew that all of the content needed to be carefully looked at and edited, and then somehow uploaded into Kentico CMS. On top of writing the content, just thinking about copying and pasting hundreds of pages was a challenge in itself.

Project Success

3 weeks

The content was approved and uploaded into the CMS three weeks before the deadline.

600 pages

This many pages were uploaded automatically into the CMS in a single day.

Overcoming Content Production Issues

3Seed was seeking a service that could help them manage the whole content production process. Kentico Draft turned around their process for the better. It helped them streamline the client’s work on many fronts by:

  • getting rid of working with different types of documents,
  • reducing communication between stakeholders,
  • making each contributor responsible for their part,
  • and keeping the whole process transparent, thanks to the customized workflow.

Streamlining the Client’s Work

With every larger project, it is necessary to turn around a lot of new content. It’s challenging, especially when a client is the one to deliver it. But, by no means, should a client be blamed. They need to tackle it on top of their daily operation, and this can get a little overwhelming. To lessen this pain, 3Seed always helps clients with managing the content work. Not only does it help to set the right expectations, but it also allows them to get the project live, as planned.

LCCC had a very large team responsible for content on this project, involving roles across multiple departments. With Draft, 3Seed was able to streamline the client’s workflow with theirs to achieve full visibility and transparency over the progress of the work. It held their client and themselves accountable for getting the content done on time. This is probably the only reason the site launched on schedule. If they had not had Kentico Draft, they would not have been able to meet the deadline.

Kentico Draft is probably the only reason our web project launched on time.
Our client had a large team responsible for content. Draft helped us pull them all together, make everyone responsible for their piece, and keep the overall content production process transparent.

Hillary Long, Director of Online Marketing,
3Seed Marketing, Design & Interactive

Pulling Developers, Account Managers, and Clients Together

Before using Kentico Draft, the problem with 3Seed’s projects was that they were working with a system of people emailing Word documents back and forth. This system was causing numerous problems with versioning. It was nearly impossible to tell which file was the final one. When their developer asked for content to build a CMS template upon, she would ask their account manager, who would then have to ask the client to provide a corresponding document. This way, their developers ended up getting materials that were outdated or incomplete.

Kentico Draft has provided us with a safe place to put all the content in-way ahead of schedule. Prior to Kentico Draft content document management was an inconvenient struggle. We would end up with too many versions of the same documents, and often our developers would be working with an outdated version. There were far more internal meetings just to clarify the content documents. With Draft, we were able to put an end to all of that nonsense.

Hillary Long, Director of Online Marketing,
3Seed Marketing, Design & Interactive

Kentico Draft just stopped all of that nonsense. It gave 3Seed a safe place to put all of the content. Having the entire content structure prepared in Draft first, it took all of the guesswork out for the front-end coders and developers. They didn’t have to figure out what a new page type was, and 3Seed was able to drop this inefficient communication around requesting content requirements. Developers could see the current status of all the content in Draft easily. It was simpler for them to understand the content 3Seed was working with to make sure that pages were structured properly in Kentico later on.

Importing 600 Pages of Content into Kentico CMS in a Single Day

There is a moment in every web project when you have all your content approved and your CMS ready. However, to make it all work together, someone has to copy-paste that content from documents into the CMS. No matter who does that, at the end of the day, it always makes any project take longer than everyone would hope for.

3Seed was finally able to skip this dull stage with Draft. It was incredibly easy for them to pull content from Draft into the CMS. To explain, once the content was proofread and approved by the client, they were able to upload all 600 pages in a single day. This won 3Seed three extra weeks that they were able to put into a better product.

3Seed Marketing

3Seed Marketing, Design & Interactive

3Seed Marketing, Design & Interactive is a full-service advertising agency offering a wide range of marketing services including graphic design, web development, video production, social media, SEO, PR and event planning.

Hillary Long

Hillary Long
Director of Online Marketing

3Seed Marketing, Design & Interactive is a full-service advertising agency offering a wide range of marketing services including graphic design, web development, video production, social media, SEO, PR and event planning.

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