Case Study

Preezie PRE


Implemented by EMAKINA CEE

August 2017

Preezie set out to revolutionize the online shopping experience with their Product Recommendation Engine. They approached digital agency Emakina CEE to help them build a new website promoting the PRE.

Client

Preezie

  • E-commerce
  • B2B
  • 8 employees
  • Melbourne, VIC, Australia
Preezie PRE Home Page Screenshot
60%
increase in page load speed
58%
increase in page views
18%
increase in pages per session

Building a New Product Website

As Preezie wanted to prepare the Product Recommendation Engine website in a short time and required that all assets, marketing texts, contacts, and analytics data were stored in one place, Emakina knew that Kentico Cloud headless CMS was the best choice for this project.

The client needed to be able to update the website content quickly, and this is where Kentico Cloud's Content Inventory and Asset Library came in handy. Emakina built the website in the .NET framework using C#.

preezie---website-screenshot-2_t.png
preezie---ui-screenshot-1_t.png

Quicker Content Updates with Headless CMS

Using headless CMS, Emakina's developers could be innovative with the design and provide great user experience, while Preezie's content editors could keep the content up to date. With contact tracking, Kentico Cloud also helped deliver warm leads to Preezie's sales team.

Moreover, it took just 6 weeks to deliver the website. Compared to Preezie's old website, the new PRE site is fully responsive and the page load speed increased by 60%.  After launch, the site reached a 58% increase in page views and the number of page views per session increased by 18%.