Case Study

Leak Week


Implemented by Get Started

March 2017

Get Started set out to build the Leak Week microsite as a landing page for the Schools Water Efficiency Program's (SWEP) marketing campaign encouraging people to save water. SWEP is supported by the government's Department of Environment, Land, Water, and Planning.

SWEP

  • Schools Water Efficiency Program
  • Voluntary program
  • Melbourne, VIC, Australia
  • Agency implementation
Leak Week Home Page Screenshot
2 weeks
to deliver a microsite

Building a Microsite for Marketing Campaign

SWEP needed to raise awareness of the Leak Week and turned to Get Started to prepare a microsite for this purpose. Get Started identified the project as a perfect fit for Kentico Cloud headless CMS. The team leveraged the Content Inventory and Workflow functionality to write and review 11 content items based on 5 content types, and also made use of Analytics to track visitors. The Get Started developers built the microsite in the ASP.NET MVC framework using C#, and used HTML, CSS, and JavaScript on the client side.

leak-week---screenshot-2_t.png
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Start with the Content, Not Technology

By starting with the content creation before writing the code, the Get Started team was able to deliver the marketing microsite within 2 weeks. 

With the content-first approach, content contributors didn’t need to wait for developers to prepare templates and design. As Andy Thompson, CTO at Get Started, presented in his great case study, when building a website with Kentico Cloud, the roles in the team were able to work simultaneously and more independently.