Get Started set out to build the Leak Week microsite as a landing page for the Schools Water Efficiency Program's (SWEP) marketing campaign encouraging people to save water. SWEP is supported by the government's Department of Environment, Land, Water, and Planning.
- Schools Water Efficiency Program
- Voluntary program
- Melbourne, VIC, Australia
- Agency implementation
Building a Microsite for Marketing Campaign
Start with the Content, Not Technology
By starting with the content creation before writing the code, the Get Started team was able to deliver the marketing microsite within 2 weeks.
With the content-first approach, content contributors didn’t need to wait for developers to prepare templates and design. As Andy Thompson, CTO at Get Started, presented in his great case study, when building a website with Kentico Cloud, the roles in the team were able to work simultaneously and more independently.