Gartner named Kentico as a representative vendor supporting Content as a Service (CaaS) within a specific product in the recent Use Content as a Service to Support a Unified Experience Strategy for Digital Commerce¹ report.
Content as a Service can help businesses drive more efficiencies and unlock growth across marketing and sales campaigns. Marketing teams and digital agencies can take advantage of personalization, omnichannel reach, and more. In the report, Gartner details how Content as a Service can be adopted to drive consistency and enhance customer experiences, how developers can solve the challenge of presentation in a decoupled world, and the benefits of using an API-oriented approach.
We are pleased to be named a Content as a Service representative vendor in Gartner’s report: Use Content as a Service to Support a Unified Experience Strategy for Digital Commerce¹. We take our inclusion as confirmation of our commitment to helping marketers and developers collaborate faster by integrating existing content silos and disconnected tools, helping them to simplify content creation, management, and delivery, and streamline development.
To find out more and to discover the key considerations you need when choosing a CaaS vendor, download your complimentary copy of the Gartner report.
Download Gartner’s CaaS Report
¹Gartner, Use Content as a Service to Support a Unified Experience Strategy for Digital Commerce, Mike Lowndes, 2 July 2018.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.