Blog / Content Management

7 Tips for Explaining Headless CMS to Your Clients


by Vojtech Boril

Jun 20, 2017

Digital agencies: pay attention. Do you know how to answer your clients' questions about headless CMS? Do they know what benefits going headless can bring their business? Stay on top of today's technology and learn how to explain headless CMS to your clients.

Are you a digital account manager who prides themselves on finding the best solution for your clients? You've probably heard all the cloud-first headless CMS hype—and so have your customers—so how prepared are you for questions like "How could a headless CMS benefit me?" 

With these business-focused arguments, you can easily explain to clients why a cloud-first headless CMS could be a great choice for them.

What Are Companies Really Looking For?

Let’s face it: clients don't usually know which platform they want. They may not even know the difference between a traditional CMS and cloud-first headless CMS. That’s why they rely on you—their digital agency. 

Your client's main objective is to win more customers—and of course, they'd like to do that while saving money and shortening time to market. So how can a cloud-first headless CMS be of help?

#1 Simple and Easy to Use  

One of the largest corporate costs associated with purchasing and implementing a new software is the time it takes getting employees up and running on it. Training employees to work with a new platform is usually a time-consuming process.

Choosing to go headless dramatically reduces training costs as users are invited to join the app via email and the intuitive interface is so clear and easy to use that they can dive straight into work!

#2 Get Rid of Maintenance Costs, Upgrades, and Security Issues

Running a traditional CMS (whether on-premise or in the cloud) requires hundreds of hours of babysitting—either by the client or by their agency.

With true cloud-first headless CMSs, there is no need for installation, upgrades, hotfixes, security or back-ups. You just plug it in and focus on providing great experiences to visitors, while the CMS vendor takes care of the rest.

#3 Avoid Project Delays with a Content-first Approach

Another major benefit of running a headless CMS is that content production can start much earlier than in traditional web development. By separating content management from its presentation layer, headless CMS enables content editors to start working on content from the very start of the project.

This content-first approach encourages agility and collaboration between content editors and developers as they can work simultaneously throughout the project and get things done faster.

#4 A Single Place to Draft, Review, Approve, and Publish the Content

Content strategists and editors face the daily nightmare of having to switch between various tools for content strategy, production and approval. 

Big companies often have multiple teams working on their websites, social media, PR, and online stores. And these teams often operate in organizational silos. So it's no wonder that content produced is clunky and inconsistent, despite the single product or service.

A cloud-first headless CMS provides both agencies and their clients with a single space for all these tasks. You, as a digital agency, simply define the content structure for your customers, and the content production loop can begin. 

Project managers can review and comment on content directly in the app, and once the feedback loop is complete, content can be published with a single click. Let's throw away all additional tools, get all teams working together, and focus on what matters the most—delivering an outstanding project on time!

#5 Thinking Omni-channel Experience, Not Just Websites or Mobile Apps

The digital experience used to be just about websites, but times have changed. Today, you need to be able to provide a seamless and consistent experience across multiple channels. A traditional CMS is great for developing websites, but it isn't up to the requirements of the omni-channel world, where content needs to be delivered in many different ways.

With a headless CMS, content delivery has no limits. You can produce your content just once and then publish it to websites, mobile apps, social media, smart watches, chatbots… you name it. 

Would you like to see more examples? Check out how Kentico MVP Michael Kinkaid connected Kentico Cloud headless CMS to chatbots and Google Home! And learn how you can power Alexa with content from Kentico Cloud.

#6 Choose the Language or Development Framework You and Your Client Prefer

Does your client require specific technology? With a headless CMS, you have the freedom to work with any technology you like. As cloud-first headless CMS is technology agnostic, it doesn't limit you in the choice of a technology stack. 

You can now choose any technology and development framework your team prefers and build your apps in .NET, PHP, JavaScript, or any other framework. 

#7 Only Pay for What You Actually Use

Companies were used to buying robust software licenses. But this has changed. We live in a time of technological innovation, and clients no longer want to pay for a long feature list, most of which will never be used. With Kentico Cloud, you only pay for features you actually use with simple pay-as-you-go pricing.

Specific marketing campaigns can bring a rapid (if temporary) increase in traffic to your site and this requires rapid adjustment. With Kentico Cloud, you can easily flex your pricing plan up and down to always pay only for what you need—making budget management and success a lot easier to achieve. See Kentico Cloud pricing to learn more.

Are Your Clients Ready to Move Their Digital Experience to the Cloud?

At the end of a day, it's not a feature set that will help you sell headless CMS, such as Kentico Cloud, to your clients. They want to hear how it will save them time and money. The headless CMS wave is heading this way. Time to get on board.

And, if you're looking for more reasons why headless CMS is changing the game for digital agencies, check out this blog post by Kentico CEO Petr Palas.

Do you want to learn more about the business benefits of Kentico Cloud? Register for our new webinar, How to Explain Headless CMS to Your Clients.